Some producers in the MKC trade area believed the revenue generated
from crop insurance would be guaranteed due to the high cost of the premium. This
way of thinking justified, to them, cutting back on seed treatments, crop
nutrients and crop protection products.
One producer said, “We cut back at planting and could never recover”.
As producers question their decision to apply seed treatment, crop
nutrients and crop protection products, Nichols would encourage them to speak
to their Field Marketer about the choice first – seed treatment.
