President & CEO
I always find it interesting when I run into someone who asks the
question, why focus on growth? Somehow
the vision the founders had for growth, from the day this company began, went
from being an expectation to being assumed. Today, active growth is at times thought
of with negative connotations.
At the time the coop was organized, the passion for meeting the
constantly changing needs of the farmers’ expectations may not have been
referred to as growth. However, I’m sure
our founders had certain expectations of
the coop’s ability to meet the changing needs of the growers. At that time, they built elevators and
purchased equipment that satisfied the needs of the day and new assets were
surely designed with the future in mind. I assure you our founders didn’t or couldn’t
dream big enough to anticipate the speed at which we operate today. Nor could they grasp the complexity of the
challenges and the volatility the future would bring with markets, supply,
technology, communication, regulations, labor, finance, or the myriad of issues
faced by growers or their coops today. We
face the same challenges today that our founders did. It is difficult to
conceptualize or anticipate the speed at which we will operate in the future. I
don’t believe the founders would expect us to be satisfied with mediocre
performance or allow us to be content with leaving things alone.


