Notable content changes include the addition of on-line registration for MKC-hosted events, yield plot data, an on-line application process for employment opportunities and a completely redesigned on-line customer account system. New sections added to the web site include precision ag and input finance.
Also new to the web site is a "live help" button located at the top right of the home page. The process is similar to instant messaging and an MKC representative is available to research and answer customer questions through this service during business hours.
According to Watson, the new web site, www.mkcoop.com, was the first step in a significant shift in the coop's approach to the company's digital future including social media. "We recognized the need to keep up with the latest trends in technology when communicating to our customers," stated Watson. "Utilizing Facebook, Twitter, YouTube and LinkedIn will help us deliver time-sensitive information to our readers in a more efficient manner."